Target Market Research for Affiliates

Who should I sell to? Do I delve into a market I’m familiar with and interested in or should I just go after the highest paying products?

Just Do It
For my first affiliate marketing project, I’ve decided to go with an area I already know something about to cut down on the learning curve in terms of content creation and user needs. I just want to get something up and running and start making mistakes, I mean money : ).

Long term, I’d like to avoid spinning my wheels in a wide variety of markets and focus on a few core areas like the Uber Affiliate discusses in Diversification or Domination. Since Colin McDougal has beat into my brain the importance of building a brand, the strategy of learning and dominating a market with a known brand makes the most sense to me.

Which Market to Choose?
I started coming up with a variety of ideas a little over a year ago when I spent a brief stint in the eBook mentoring program of Andrew & Daryl Grant. Since I had already done some brainstorming & reseach on the markets and had domain names I used these 10 ideas as my short list.

For each one I did some keyword research in Wordtracker and created Google alerts on those keywords. As the daily alert emails come in I check out the websites and take some notes on my findings. Hopefully this process will lead me to a big fat juicy market or at least help me choose a niche to start with.