Sell Me Once, No Thanks. Sell Me a Newsletter, Open My Wallet.

It’s not about the first sale. At least that’s what I’ve been hearing.

When you make someone a proposition with your product review or sales page, they have a decision to make, buy or don’t buy. If they choose the latter you just generated zero return on your investment of an AdWords click or your time writing content.

On the other hand if you can offer them something of value to opt-in to your newsletter you will likely get repeated future attempts to make a sale, your marketing effort survives to fight another day : )

Colin keeps telling me it’s all about the list. Looks like Lindsey Harper agrees with him, she uses AdWords to drive people into her Aweber powered mailing list and then sells to them there. In a recent comparison, she’s making a considerable amount more through her newsletter sales than she is directly via AdWords visitors.

I don’t have a list, I guess I’m missing out : ) To remedy this, I signed up for Aweber last night and am ramping up on the system now. Mailing list, here I come!