What’s the most valuable asset for an online business? Some may say search engine rankings, others might say a brand, or you could argue a tightly focused/high dollar niche. I won’t argue with any of those but the one thing that I think trumps them all is time.
Time is Money
Time is a limited resource that is major constraint not just for your initiatives but all of your competitors as well. With enough time you could hit the front page of Google, create a brand, or find a killer niche. But who has enough time right? I definitely have more ideas and to-dos than I have time to act on them all. If I just had more time to pursue all those opportunities, I could be very wealthy : )
Using Leverage
As I learn more about internet marketing one of the skills I’m seeing as a must have is the ability to leverage resources. If you know what you’re doing, and I don’t yet, you can buy traffic and use it to sell products for more than you paid for the traffic. The right article can even leverage social media to get free traffic! If your affiliate tactics work well, you can leverage your success by documenting your methods in order to sell information or build your profile.
Leveraging Time
I was struggling to learn more about affiliate marketing since my main site, non-marketing, was taking up most of my free time. There was a lot I needed to learn but at the end of each day I simply didn’t have enough time. Even going to bed at 2–3 AM and up again at 6 AM for the J.O.B. wasn’t giving me enough hours in the day to learn what I needed.
I recently made the best business decision I’ve made in a long while and decided to hire someone on eLance to run my site for me. The income from the site more than pays the monthly rate for the freelancer and now I have time to focus on learning affiliate marketing. It’s the coolest feeling, the site is still cranking out content and bringing in cash and I don’t have to do a thing! Okay, so it’s no 4 Hour Work Week but it’s a start : )
Addicted to Outsourcing
Now I’m addicted to the thought of leveraging the time of others to help me create my affiliate sites. I’m considering hiring out parts of the market research, site design, and copywriting steps to help me get affiliate campaigns up and running. If I can reduce the amount of time it takes to test and launch a product promotion I should be able to increase my affiliate income and my results shouldn’t be limited by my availability.
Getting Started Outsourcing
I had been toying with the idea of hiring help for a long time but had put it off mainly because I’d never used eLance before and wasn’t sure how the whole process worked.
I got started simply by browsing all the current and past projects and finding one similar to what I needed. I used pretty much the same project description, changing only a few details, and had 6 interested providers by the end of the bidding process. I narrowed it down to three candidates based on their feedback, asked them all some questions via a private message feature, then just went with my gut.
If you’ve been looking for ways to make better use of your time I would reccomend giving outsourcing a try. If you can leverage other people’s time to increase your profits the sky’s the limit!
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